Social Media Analytics Reports: What Should I Track?
Social Media Analytics Reports and Key Metrics Explained
You’re showing up, creating killer content, and even nailing a trending audio or two. But how do you know if any of it’s actually working?
Cue: social media analytics reports.
Here at Scott Social, we’re big on results that go beyond vibes. And while we do love a pretty feed, we love a post that performs even more. But here’s the thing. You don’t need to track everything. In short, you only need to track what actually matters.
So, let’s break it down.
What Are Social Media Analytics Reports?
Glad you asked. A social media analytics report is, in short, your content’s report card. It shows you what’s popping off, what’s flopping, and what deserves a repost.
So, it’s not about data overload. It’s about clarity. And knowing what to do next.
We keep our client reports concise and free from unnecessary details. Because who has time for 47 charts and no direction?
Social Media Analytics Reports: The Four Metrics That Matter Most
Key Metric #1: Views
Are people actually watching? 👀
What it is:
It’s how many times your video, Story, or Reel got viewed.
Why it matters:
Views are like that first impression. So, if people are watching? Then, great, you caught their attention. But, if not, your content might need a stronger hook, faster pace, or a bit more spice.
Key Metric #2: Reach
How far is your content traveling? 🚀
What it is:
The number of unique people who saw your content.
Why it matters:
In short, reach tells you if your content is breaking out of your bubble. A high reach = more eyeballs on your brand. But a low one? Then, it’s to shake things up. For example, use new formats, fresh visuals, and better hashtags. We’ve got ideas. If you need inspo on content pillars, we got you.
Key Metric #3: Engagement
Are people tapping, commenting, or sharing? 💌
What it is:
Your post likes, comments, shares, and saves.
Why it matters:
The magic happens here. A high engagement rate means that your content is *connecting*. And the algorithm also notices. In sum, high engagement boosts your visibility. It also helps grow your reach and builds trust with your audience.
Key Metric #4: Follower Growth
Are you pulling people in? 👯♀️
What it is:
How many new followers you’ve gained (or lost) over time.
Why it matters:
Follower elaboration is a *flashing* sign that your content is attracting new people. But slow growth isn’t always bad. It could mean your audience is niche and super engaged. And we love that for you.
Social Media Analytics Reports: No More Guessing, Only Growing
You wouldn’t launch a product without a plan. So why post without checking the numbers? Want to put your social media analytics reports knowledge to the test? If so, read up on our case studies to see these analytics in action.
In short, social media analytics reports aren’t only for big brands or data nerds. They’re for anyone who wants their content to do more than look cute alone.
But one last thing. Are you too busy to do it yourself? That’s pretty much what we’re here for. Reach out to us here!
Learn About Social Media Marketing ↓
WRITTEN BY:
Annie Godin
Social Media Strategist
