Get in on the Gossip
Read the Blog
10 Signs You Need a Beauty Influencer Marketing Agency
Discover 10 telltale signs your beauty brand needs a beauty influencer marketing agency to boost engagement, diversity content, and maximize ROI.
7 Unique Beauty Social Media Holidays to Steal for 2026
No boring holidays here! Discover unique beauty social media holidays in 2026 to add to your calendar. Your followers will thank you later!
8 Out-of-the-Box Reel Ideas for Skincare Businesses
Do you feel stuck when brainstorming reel ideas for your skincare business? Today, we’re sharing eight out-of-the-box reel ideas for skincare businesses to use on social.
SHARING IS CARING
Social Media Marketing Tips, Trends & StrategIES FOR BRANDS
The Scott Social blog is where we spill the tea on social media marketing. Algorithms change, trends pop up overnight, and suddenly everyone’s using the same sound on Instagram. It’s a lot (we know). Which is why brands need strategies that actually work in the real world.
This is where we talk about what’s working right now. As a social media marketing agency working with ecommerce and hospitality businesses every day, we’re constantly testing content strategy ideas, watching social media trends unfold, and figuring out what makes audiences stop scrolling.
Sometimes that means breaking down trending audio. Sometimes it means explaining a platform update so you don’t have to read the entire press release. And sometimes it means saying the quiet part out loud about what brands are doing wrong.
Our goal is simple: make social media feel less overwhelming and show you what actually works. So, if you’re trying to grow your audience, increase engagement, or turn followers into customers, you’re in the right place. Our resources are designed to give businesses clear direction and smart ways to show up on social media.