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UGC vs. Influencer Marketing: What's the Difference?
Can’t decide if UGC vs Influencer Marketing is the best strategy for your brand? Here are the key differences to help you decide.
10 Signs You Need a Beauty Influencer Marketing Agency
Discover 10 telltale signs your beauty brand needs a beauty influencer marketing agency to boost engagement, diversity content, and maximize ROI.
Influencer Marketing vs Affiliate Marketing: Which Is Best?
Influencer marketing vs affiliate marketing: discover which strategy best fits your brand's goals, budget, and timeline. Skip the confusion and make the right choice!
The Surprising Truth: Is Influencer Marketing Dying?
Is influencer marketing dying… or thriving? Click here to find our answer, how we came to this conclusion, how brands can continue to evolve.
Where To Find Influencers For Your Brand: 5 Hidden gems
Need to know where to find influencers for your brand? Stop wondering and start scrolling this article!
How & When Did Influencer Marketing Start?
Influencers have kind of been around… forever. Grab a notebook and strap in as we answer the age-old question: when did influencer marketing start?
Be Honest: Does Influencer Marketing Increase Sales, Actually?
Does influencer marketing actually increase sales? We're breaking down why the answer is "yes" and how you can utilize influencers to support your brand.
Where To Find Influencers for Your Brand: 5 Easy Steps
With influencer marketing taking over socials, knowing where to find influencers for your brand is key. Here are 5 easy ways to get started.
What Do Influencer Marketing Agencies Do—And Why?
Influencer marketing is all the rage, but what do influencer marketing agencies do and why? From research and quality control, let’s dive in.
SHARING IS CARING
Social Media Marketing Tips, Trends & StrategIES FOR BRANDS
The Scott Social blog is where we spill the tea on social media marketing. Algorithms change, trends pop up overnight, and suddenly everyone’s using the same sound on Instagram. It’s a lot (we know). Which is why brands need strategies that actually work in the real world.
This is where we talk about what’s working right now. As a social media marketing agency working with ecommerce and hospitality businesses every day, we’re constantly testing content strategy ideas, watching social media trends unfold, and figuring out what makes audiences stop scrolling.
Sometimes that means breaking down trending audio. Sometimes it means explaining a platform update so you don’t have to read the entire press release. And sometimes it means saying the quiet part out loud about what brands are doing wrong.
Our goal is simple: make social media feel less overwhelming and show you what actually works. So, if you’re trying to grow your audience, increase engagement, or turn followers into customers, you’re in the right place. Our resources are designed to give businesses clear direction and smart ways to show up on social media.