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6 Tips for Growing Your LinkedIn Business Page
Gone are the days of finance bros ruling LinkedIn. Make meaningful connections and establish thought leadership by growing your LinkedIn business page!
Reels 101: The Ultimate Guide for 2026
Reels 101 is your ultimate guide to upcoming reels trends and best practices when creating short-form video content for socials in 2026.
9 Social Media Strategies for Hotels To Engage With Guests
In a world that shares, let your guests turn stays into stories. Check out these 9 social media strategies for hotels to engage with guests!
Your Guide: How To Measure Instagram Engagement
Knowing how to measure instagram engagements gives you a leg up in creating content for your audience that actually connects and resonates with them.
Top Digital Marketing Trends in 2026: What To Watch Out For
Ready for your brand to take 2026 by storm on social media? Check out the top digital marketing trends in 2026 and what to watch out for.
Top 8 Easy Instagram Reels Ideas for Businesses
Creating video content for social media doesn’t have to be difficult. Here are some easy Instagram reels ideas for businesses!
7 Easy Instagram Carousel Post Ideas for Skincare Brands
An instagram carousel post is still the top performing content type on the platform. Use these easy ideas to grow engagement for your skincare brand!
What is The Ideal Reel Length for Instagram Reels?
Captivating content in the ideal Reel length of 7-15 seconds can stop a viewer’s scroll in its tracks. How do your Reels stack up?
Where To Find Influencers for Your Brand: 5 Easy Steps
With influencer marketing taking over socials, knowing where to find influencers for your brand is key. Here are 5 easy ways to get started.
SHARING IS CARING
Social Media Marketing Tips, Trends & StrategIES FOR BRANDS
The Scott Social blog is where we spill the tea on social media marketing. Algorithms change, trends pop up overnight, and suddenly everyone’s using the same sound on Instagram. It’s a lot (we know). Which is why brands need strategies that actually work in the real world.
This is where we talk about what’s working right now. As a social media marketing agency working with ecommerce and hospitality businesses every day, we’re constantly testing content strategy ideas, watching social media trends unfold, and figuring out what makes audiences stop scrolling.
Sometimes that means breaking down trending audio. Sometimes it means explaining a platform update so you don’t have to read the entire press release. And sometimes it means saying the quiet part out loud about what brands are doing wrong.
Our goal is simple: make social media feel less overwhelming and show you what actually works. So, if you’re trying to grow your audience, increase engagement, or turn followers into customers, you’re in the right place. Our resources are designed to give businesses clear direction and smart ways to show up on social media.