Get in on the Gossip
Read the Blog
How To See Instagram Engagement – And Track The Results
Discover how to see your Instagram engagement and track results effectively. Master your social media strategy with our expert guidance. Read now!
New Creative Tools on Instagram Reels and Stories
Instagram recently rolled out new tools for creators on Instagram Reels and stories. We're covering these updates and how they come into play in your strategy.
How to Design Successful Social Media for Retail Businesses
Social selling is on the rise in 2024! We’re dishing out the ultimate list of tips on how to design successful social media for retail businesses.
10 Out-of-the-Box Social Media Ideas for E-Commerce Brands
Looking for some out-of-the-box content for your e-commerce business? We’ve got you covered with these ten stand-out ideas.
What To Look For In A Boutique Social Media Agency
Looking to work with a boutique social media agency in 2024? Here's what to look for in an agency as you start your search.
Why I Won’t Be Purchasing The Meta Verification Subscription Packages
Hot off the press. Instagram and Facebook just launched NEW Meta verification subscription packages. Today, I’m sharing 6 reasons why I won’t purchase one.
Overly Edited Social Media Content Doesn’t Engage Your Audience – Here's Why
Are too many edits hurting your social media content strategy? We’re telling you why overly edited content isn’t engaging your audience.
How Social Media Algorithms Work: The Step-by-Step
Ready to get your socials off the ground but feel held back by changing algorithms? Here’s how social media algorithms work for different platforms.
Review of Gain App Social Media Scheduler
Want a better way to build your social media strategy and keep your content approvals in one place? Gain App Social Media Scheduler is the answer.
SHARING IS CARING
Social Media Marketing Tips, Trends & StrategIES FOR BRANDS
The Scott Social blog is where we spill the tea on social media marketing. Algorithms change, trends pop up overnight, and suddenly everyone’s using the same sound on Instagram. It’s a lot (we know). Which is why brands need strategies that actually work in the real world.
This is where we talk about what’s working right now. As a social media marketing agency working with ecommerce and hospitality businesses every day, we’re constantly testing content strategy ideas, watching social media trends unfold, and figuring out what makes audiences stop scrolling.
Sometimes that means breaking down trending audio. Sometimes it means explaining a platform update so you don’t have to read the entire press release. And sometimes it means saying the quiet part out loud about what brands are doing wrong.
Our goal is simple: make social media feel less overwhelming and show you what actually works. So, if you’re trying to grow your audience, increase engagement, or turn followers into customers, you’re in the right place. Our resources are designed to give businesses clear direction and smart ways to show up on social media.