Get in on the Gossip
Read the Blog
Instagram SEO Tips: Why You Aren't Being Found (& How to Fix It)
Looking for Instagram SEO tips that actually work? Learn why your posts aren't being found (and how to fix it). No fluff, just proven strategies.
Finding The Best Social Media Management Package
Looking for a social media management package that actually delivers? Learn what the best agencies include (and what cheap alternatives quietly leave out).
Top 8 New York Marketing Agencies
Need to level up your copy, design, content, PR, or social media marketing? Here are the top 8 New York marketing agencies to help you do it all.
How & When Did Influencer Marketing Start?
Influencers have kind of been around… forever. Grab a notebook and strap in as we answer the age-old question: when did influencer marketing start?
Social Media Marketing KPIs That You Can't Ignore
How can you really know if your social media efforts are paying off? Enter social media marketing KPIs—the golden nuggets of data that you can’t ignore.
3 Content Creation Social Media Examples Of Hot Content 🔥
Discover how these content creation social media examples use glamour, aspiration, and nostalgia to create immersive experiences. Ready to engage audiences and redefine storytelling? Read more.
4 Social Media Video Editing Red Flags
Social media video editing red flags that drive your demographic away! Learn how to avoid these common social media editing mistakes and keep your audience engaged.
Our Top 10 NY Social Media Influencers to Follow
Here are 10 New York social media influencers shaping the digital world with style, creativity, and authenticity. Don't miss out—follow these trendsetters now!
7 Unique Beauty Social Media Holidays to Steal for 2026
No boring holidays here! Discover unique beauty social media holidays in 2026 to add to your calendar. Your followers will thank you later!
SHARING IS CARING
Social Media Marketing Tips, Trends & StrategIES FOR BRANDS
The Scott Social blog is where we spill the tea on social media marketing. Algorithms change, trends pop up overnight, and suddenly everyone’s using the same sound on Instagram. It’s a lot (we know). Which is why brands need strategies that actually work in the real world.
This is where we talk about what’s working right now. As a social media marketing agency working with ecommerce and hospitality businesses every day, we’re constantly testing content strategy ideas, watching social media trends unfold, and figuring out what makes audiences stop scrolling.
Sometimes that means breaking down trending audio. Sometimes it means explaining a platform update so you don’t have to read the entire press release. And sometimes it means saying the quiet part out loud about what brands are doing wrong.
Our goal is simple: make social media feel less overwhelming and show you what actually works. So, if you’re trying to grow your audience, increase engagement, or turn followers into customers, you’re in the right place. Our resources are designed to give businesses clear direction and smart ways to show up on social media.