Hotel social media marketing that gets your property the hype it deserves
Your hotel is beautiful. We capture what makes it special and turn it into a post-worthy destination: the place guests save, share and can't wait to book.
For boutique and luxury hotels, resorts, event and wedding venues, and luxury residences with concierge service.
You approve the posts. We handle everything else.
Your front desk has enough going on. We run your hotel's social from plan to report, so your feed stays fresh in every season, not just when someone has a free afternoon.
The plan
A monthly content plan built around your seasons, events and open dates.
The content
Photos, Reels and graphics that show off your rooms, food and the details guests love.
The posting
Your feed stays full on Instagram, Facebook and TikTok, every week of the year.
The replies
Guests get answers to their comments and messages every day, in your voice.
The report
A monthly report that ties social back to bookings, not just likes.
Your partApprove the month's posts, and tell us what's coming up: events, specials, slow weeks to fill.
Book a discovery callPick the help you need
Every package includes strategy, posting and community management. Hotels often add:
Creative photo shoots
New imagery of your rooms, pool, restaurant and events each quarter.
Influencer stays
We find, vet and host creators whose followers actually travel, and can set up an influencer application page so creators come to you.
Paid ads for bookings
Meta ads aimed at people planning a trip, with tracking to your booking engine.
Big-agency results, without the big-agency runaround
We know hospitality
Hotels, resorts, event venues and restaurants are our favorite clients. We plan around booking windows, events and slow seasons.
You talk to the people doing the work
No account handoffs or rotating juniors.
Packages sized to what you'll use
You don't pay for a stack of services you never touch.
Content made to stop the scroll
Creative comes first, so your feed looks like your property, not a stock photo.
What we post for hotels, resorts and venues
Guests book what they can picture themselves in. Every month's plan mixes posts that make people want to stay with posts that get them to book.
Room and suite tours
Short Reels that walk people through the room the way they'll see it at check-in.
The details guests notice
The pool at golden hour, the lobby coffee, the robe on the bed: the small things people screenshot and send to friends.
Your neighborhood
Local guides and favorite spots nearby, so your hotel becomes part of the trip people are already planning.
Events and seasons
Holidays, weddings, live music and patio season, so your feed sells what's happening right now.
Creator content
Posts from influencer stays and happy guests, reshared with permission, so people see real stays, not just ads.
Offers that fill slow weeks
Packages, midweek rates and last-minute openings, each with a clear way to book.
Teams in four cities, ready to shoot on-site
Strategy, posting and reporting work for any property. When it's time for a photo shoot or an influencer stay, a local Scott Social team comes to you.
Los Angeles
A local team for shoots and creator stays across Southern California.
Questions hotels ask us
How much does social media management for a hotel cost?
It depends on how many platforms you're on, how often you want to post, and whether you want photo shoots, influencer stays or paid ads added. We price in monthly packages so you always know the number. See the packages on our Services page, or book a call and we'll tell you which one fits.
Do you only work with hotels?
No. Hotels are a big part of our work, but we also run social for resorts, event and wedding venues, and luxury residences with concierge service. Most hospitality brands are more than one thing at once: a hotel with a restaurant, a bar and event space, or a residence with hotel-style service. We plan for all of it.
Do you work with hotels outside Phoenix?
Yes. We're based in Phoenix, with teams in Los Angeles, Spokane and New York too. Strategy, posting and reporting work wherever your property is, and our local teams handle on-site shoots and influencer stays.
How do influencer stays work?
We find creators whose audiences match your guests, check their real engagement, and handle the outreach, the stay details and what they'll post. You host them; we make sure the content gets made and shared. We can also set up an influencer application page on your website, so creators who already plan to visit apply to stay with you. For Americana Motor Hotel, influencer stays meant 60+ pieces of creator content.
Which social platforms bring in hotel bookings?
For most hotels, Instagram does the heavy lifting, with TikTok close behind for reaching new travelers. We set up Book Now buttons and tracking so you can see which posts send people to your booking page.
Do we need to provide our own photos?
No. You can send what you have, or we'll shoot fresh photos and video for you. Most hotels do a mix.
How soon will we see results?
Expect a stronger, more consistent feed in the first month. Growth in followers, reach and booking clicks usually builds over three to six months of steady posting.
Can social media actually bring in direct bookings?
Yes, when posts point somewhere. We add Book Now buttons to your profiles, use tracked links in your bio and Stories, and report each month on how many people clicked through to your booking page. That way social is measured against bookings, not likes.
Should we hire an agency or keep social media in-house?
If someone on your team has the time and the eye for it, in-house can work. For most hotels, though, social is the job that slips when the front desk gets busy. An agency keeps posting consistent, brings photo and video skills, and handles influencer outreach for you. Here's how the two compare.
Can you handle our restaurant, bar or event space too?
Yes. Many properties have more than one thing to promote. We can run a separate account for each space, or keep everything on one feed with a plan that gives each one its moment.
Let's fill more rooms and event dates from your feed
Tell us about your property and what you'd like social to do for it. We'll come back with a plan.
Book a discovery call