Best TikTok Times to Post Based On YOUR Followers

Let’s take this TikTok thing step by step.

Let’s be real—Finding the best times to post on TikTok isn’t just about throwing up a video and hoping for the best. Timing matters! But here’s the thing: the best time to post isn’t a one-size-fits-all deal. It depends on your audience, and luckily for you, TikTok is giving you all the info you need to figure that out. You just have to know where to look!

So, grab your iced coffee, put on your CEO playlist, and let’s break this down step by step so you can find your best TikTok posting times.

TLDR: The How-To

Step 1: Switch to a Business/Creator account to access analytics.

Step 2: Check when your followers are most active in the Analytics tab.

Step 3: Identify peak engagement times by analyzing activity spikes.

Step 4: Test different posting times and track performance.

Step 5: Stick to your best posting windows and stay consistent!

Step 1: Switch to a Business or Creator Account

First things first—if you’re still using a personal TikTok account, it’s time to level up. A Business or Creator account gives you access to TikTok’s built-in analytics, and that’s where the magic happens.

How to switch:

1. Go to your TikTok profile and tap the three-line menu in the top right.

2. Select Settings and privacy, then tap Manage account.

3. Choose Switch to Business Account (or Creator Account, if you prefer).

4. Follow the prompts, and boom—you’re ready for insights!

Step 2: Access Your Analytics

Once your account is set up, it’s time to dig into the data. TikTok provides you with valuable insights about your audience, including when they’re most active (aka, the best times to post on TikTok).

How to check your analytics:

1. Go to your Profile and tap the three-line menu.

2. Select Creator tools, then tap Analytics.

3. Navigate to the Followers tab.

Step 3: Identify Peak Engagement Times

Once you’re in the analytics dashboard, pay attention to your follower activity chart. This shows you when your followers are scrolling, liking, and engaging with content.

Here’s what to look for:

• Time Zones Matter – TikTok displays times in UTC (Coordinated Universal Time). Convert this to your audience’s primary time zone so you’re not posting at 3 AM by accident.

• Spikes in Activity – Look for patterns. Are your followers most active in the morning, at lunchtime, or late at night?

• Consistent Highs – If you notice that your audience is active around 7-9 PM on multiple days, that’s a solid posting window.

Step 4: Test & Track Your Posting Times

Now that you have some data, it’s time to experiment. Start posting at different times within your peak engagement windows and track which posts perform as the best times to post on TikTok.

Pro tip: Use TikTok’s post insights (found under the Content tab in analytics) to track performance. Look at:

• Views

• Likes

• Comments

• Shares

If your videos perform significantly better at a certain time, bingo! You’ve found one of your golden posting windows.

Step 5: Optimize & Stay Consistent for the best times to post on TikTok

Once you’ve pinpointed your best times to post on TikTok, make it a habit! Consistency helps the algorithm recognize your content, and it trains your audience to expect your videos at certain times.

Bonus Tip: If you don’t want to post every time manually, use TikTok’s built-in scheduling tool (available for Business Accounts) to queue up your posts in advance.

Ready to Take Your TikTok to the Next Level?

Finding your best posting times is just one piece of the puzzle. If you want expert help with your TikTok strategy, Scott Social has your back! From content planning to engagement strategies, we help brands and creators make the most of their social media growth.

👉 Contact our team to chat, and let’s make your TikTok thrive!

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WRITTEN BY:

Avery Caudill
Intern