15 Law Firm Social Media Advertising Post Ideas
Even successful partners approve of these law firm social media advertising post ideas
Between court dates, client calls. And keeping your office coffee machine from staging a revolt. So, we get it. Law firm social media falls straight to the bottom of your priority list.
But here’s what might surprise you: 83% of law firms are already on social media. And 71% of those lawyers say they’ve actually gotten new clients from it, according to SEOProfy. Translation? Your competitors are already having conversations with your potential clients online.
Here’s the thing: law firms don’t just sell services, they sell trust. And social media? That’s your modern-day first impression. Often happens long before someone walks through your office doors. law firm social media advertising
Let’s Make Law Firm Social Media Advertising Work for You
Your social media needs to show people who you are, how you help, and why you’re the firm they should call. Not only during emergencies, but before problems even start brewing.
So let’s make this practical. We’ve broken down 15 content ideas into five strategic categories. Ones that’ll make your law firm feel approachable, credible, and *dare we say* memorable. All while keeping your state bar happy.
First, before we dive in, ask yourself:
Which questions do people ask most during consultations?
What legal myths do you find yourself correcting?
What makes your team stand out in your practice area?
What’s changed in the law that your clients should know about?
What wins can you share (while respecting confidentiality, of course)?
Ready? Let’s build a social presence that’s professionally scroll-stopping. law firm social media advertising
15 Law Firm Social Media Advertising Post Ideas👇
1. Educational Posts: Serve the Facts, Counselor
Let’s put the *informed* in informed consent. Educational content should answer the questions people didn’t know they had. *Until 2 AM when they’re Googling legal advice in a panic*.
So, you’re not giving specific legal advice. But you’re being that knowledgeable friend with a law degree who can explain things.
Break down what to do after a car accident. Because people freeze up mid-crisis. *Explain* how misdemeanors and felonies are def *not* the same thing. Or, walk people through your state’s divorce filing process.
When you teach clearly and kindly, you become that firm. The one they remember when it matters.
That could also be your *breaking news* segment with a legal twist. When new laws *drop* or people are panicking about a Supreme Court decision, stay *cool*. So, be the calm, informed voice that cuts through the chaos.
Also, post timely updates like “New DUI laws take effect July 1: Here’s what actually changed”. Or explain what that buzzy case everyone’s talking about means for regular people. Meanwhile, skip the legalese. Embrace the clarity.
Likewise, here’s a pro tip: add storytelling flair. “You just got rear-ended. You’re *shaken* but okay. Now what? Save this post, because future-you will thank present-you.”
*Important Note*
For compliance, always include appropriate disclaimers. So, remember that educational content shouldn’t cross into attorney-client territory. Your state bar has guidelines, so follow them religiously.
2. Behind-the-Scenes & Team Highlights
*HOT TAKE*
Your audience cares about your paralegal’s rescue dog. But not your office’s new conference table. Show people the team behind the name. These posts build connections. And let’s face it, people don’t want to call a law firm. They want to talk to a person.
Introduce your staff like it’s a dating profile: “Meet Sarah. Immigration law expert. Has tried almost every espresso within a 5-mile radius. Mom of 4 dogs (and counting).”
Show a behind-the-scenes peek into case prep. Or, what your Monday mornings actually look like (spoiler: coffee, Zoom, organized chaos).
You’re still professional—but now you’re also relatable. You’re someone clients feel good trusting when it matters most.
*Compliance Reminder*
Keep it professional enough that you’d be comfortable showing it to the state bar. Personality is great, but anything that undermines credibility isn’t. law firm social media advertising
3. Client Wins & Testimonials
Your audience wants proof that you actually deliver results. So, naturally, they want receipts. *And no* not the legal kind. Thus, shine a light on what you’ve achieved with your clients.
For example: Did you help someone avoid foreclosure? Talk about it. Did your client cry tears of joy in your office after a custody win? Share that moment (anonymously or with permission, of course). That’s where you remind people that you don’t just do law. You change lives.
Also, give your clients shout-outs! “Big congrats to our client Jane—her case is officially closed and she’s headed into her next chapter.” Bonus points if there’s a custom cupcake involved.
*Compliance Reality Check*
Your state bar has specific rules about testimonials and outcome representations. Some are strict, some are lenient. Know yours inside and out. When in doubt, err on the side of caution and consult your bar’s advertising guidelines.
*Execution Tip*
Focus on impact over specifics. The goal is to show that you change lives. Don’t reveal case details.
4. Community Engagement
Don’t sleep on your community events! Post pics from your table at the street fair, your firm’s pro bono day. Or that charity 5K where half your team showed up in matching t-shirts.
People love seeing professionals who show up in real life, not just during business hours. Share behind-the-scenes moments from local sponsorships, volunteer work, or community partnerships.
Here’s another pro tip: Get creative with community engagement! Host fun contests that show your personality. Like the “Rafi lookalike” contest that Rafi Law Group ran, or create your own spin. Maybe a “best legal movie quote” contest or a “caption this courtroom sketch” challenge. Just keep it lighthearted and brand-appropriate.
*Compliance Consideration*
Community content is generally safe territory. But be careful if you’re running contests or giveaways. Always check your state’s rules on promotional activities. Ensure that prizes follow ethical guidelines.
5. Make It Bold and Memorable
*Disclaimer*
This category isn’t for everyone. Know your audience before taking a creative risk!
Some law firms targeting younger demographics can absolutely pull this off. But you need to know your audience and your comfort level. Making bold and memorable content? It’s all about playing to humor, responding to industry trends, and channeling your firm’s goofy side.
The gold standard? The Husband and Wife Law Team in Arizona. They’ve built their entire brand on humor-based content. And become household names because of it. Think Super Bowl commercials where the firm owner gets tackled by a quarterback. Viral videos of a boss rapping to his entire company during Monday morning meetings. *The whole nine yards*.
This approach works because they’ve committed to it completely and consistently. They’re not just trying to be funny. They’ve made entertainment part of their brand identity. All while still being excellent lawyers.
But this strategy isn’t for everyone. This strategy can backfire spectacularly. *Especially* if it doesn’t align with your firm’s personality or target market. Corporate clients might not appreciate your TikTok dance skills. But personal injury clients who are Gen Z? They might love it. law firm social media advertising
*Compliance Warning*
Humor is subjective, and what’s funny to you might be offensive to someone else. Or worse, to your state bar. Always ask: “Would I be comfortable defending this content to a disciplinary board?” If the answer is no, don’t post it.
Your Implementation Game Plan
Law firm social media advertising doesn’t have to be all gavels and grimness. It can be clever, approachable, helpful, and yes, even kind of fun. It all matters: Whether you’re educating, storytelling, or *showing up* in the community. Or reminding people you exist (hi hello 👋).
Start simple. Pick one of these categories. Post once or twice a week. Watch what resonates, tweak as you go, and remember: the goal isn’t to go viral! Your goal is to build trust with real people.
Ever feel overwhelmed by the balance between engaging content and ethical compliance? You’re not alone. 83% of law firms actually hire outside teams to handle their marketing. That’s what social media specialists are for. We live in the intersection of *compelling content* and *state bar approved*. And we’re pretty good at it.
Ever feel overwhelmed by the balance between engaging content and ethical compliance? You’re not alone. 83% of law firms actually hire outside teams to handle their marketing. That’s what social media specialists are for. We live in the intersection of *compelling content* and *state bar approved*. And we’re pretty good at it.
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WRITTEN BY:
Chelsea Evans-Flower
Founder + Social Media Strategist