Pinterest Predicts 2026: Upcoming Trends and How To Use Them
Pinterest Predicts 2026 has arrived. Bookmark this, you’ll need it.
Every year, Pinterest drops its annual trend forecast. Therefore, every year, we clear our calendars to study it. Almost like it’s the final exam we actually want to ace.
Why? Because Pinterest Predicts 2026 isn’t guesswork. It’s backed by billions of searches from people actively planning their lives. And it boasts an 88% accuracy rate. In short, these aren’t TikTok trends that flame out by Tuesday. They’re year-long opportunities to connect with your audience. All before the rest of the internet catches on.
This year’s predictions? Wild. Aliens, doilies, and vampires made the list. So did cabbage.
So, let’s break down what’s coming. And, also, how your brand can actually use it.
Why We’re Obsessed With Pinterest Predicts Trends
Firstly, Pinterest users aren’t doom-scrolling. They’re planning their next move.
Last year, people didn’t just save Pinterest Predicts content. They bought it. Checkouts jumped nearly 70%. And unlike those fleeting Instagram moments, Pinterest trends stick around. They last almost twice as long as trends anywhere else. Which means you’re not racing against an algorithm that changes every 12 seconds.
When you show up early to a Pinterest trend? You’re meeting your customers when they’re still dreaming, planning, and deciding. In short, not after they’ve already bought from your competitor.
Above all, that’s the difference.
Pinterest Predicts: Fashion Trends Coming for Your Feed
Brooched
Men are raiding estate sales for vintage brooches, and honestly? It’s about time accessories got interesting again. They’re pinning them to suits, ties, even socks. In other words, anywhere that could use a conversation starter.
So, if your grandma wouldn’t wear it, it’s not the vibe.
For example, here’s how you can use it:
Vintage and consignment shops should create dedicated “men’s brooch” sections. And host styling workshops showing guys how to wear them without looking costume-y.
Tailors can offer brooch placement consultations as an add-on service.
E-commerce brands can create gift sets pairing a brooch with specific outfit recommendations.
If you’re a brand with a heritage story, this is the moment to pull archival pieces from your history. And then reissue them as limited editions.
Glamoratti
Maximalist dressing isn’t going anywhere. But it’s bringing every bold choice from the decade of excess. Big shoulders, bigger jewelry, high necks, and an attitude that walks into the room before you do. In other words, everything your mom wore to close deals in 1987, but with even more glamour.
For example, here’s how you can use it:
Thrift stores can spotlight their 80s sections. Create dedicated “power dressing” displays and market them hard.
Corporate wear brands can launch modern interpretations of the power suit. Complete with updated fits.
Jewelry brands can invest in chunky chain designs. And market them as heirlooms worth keeping.
Beauty brands should create 80s-inspired palettes. But photograph them in contemporary settings so they don’t feel like a costume.
Hotels and event venues? They can pitch their spaces for 80s-themed corporate events and brand activations.
Khaki Coded
Adventure-wear just got a glow-up. Suddenly, everyone looks ready to discover lost artifacts on their daily commute. And somehow it works. In sum, it’s utility meets style, function meets Instagram-worthy.
For example, here’s how you can use it:
Museum shops should lean into this hard. Sell actual field gear inspired by your exhibits.
Coffee roasters: Package beans in canvas bags with expedition-style branding.
Bookstores can create “explorer reading lists”. And display them with vintage maps and khaki-toned merchandising.
Gyms and climbing centers. Rebrand your apparel lines with explorer aesthetics.
Real estate agents showing properties in adventurous locations. Dress the part in your listing photos and marketing materials.
Pinterest Predicts: Beauty Trends That Break the Rules
Glitchy Glam
Symmetry had a good run. But, right now, beauty is getting intentionally asymmetrical. Different colors on each hand, lips that blend two tones, eyeshadow that refuses to match. In other words, it’s chaos with a beauty degree.
Perfection? Now perfectly imperfect.
For example, here’s how you can use it:
Nail salons should charge premium prices for intentional mismatching. It takes more skill than people think.
Create “mismatch menus” where clients choose two completely different aesthetics.
Makeup brands. Sell asymmetrical palettes where the left and right sides clash on purpose. And look beautiful while doing so.
Photography studios can offer “perfectly imperfect” portrait sessions.
Fashion boutiques: Dress mannequins with intentionally mismatched accessories. And then watch people recreate the looks.
Scent Stacking
Signature scents are over. Now, people are layering multiple perfumes like they mix cocktails. In short: Specific proportions, intentional order, completely custom results. So, your nose, your rules.
For example, here’s how you can use it:
Create fragrance “recipes” with exact percentages and application order. Subscription boxes should also ship mini bottles designed just for layering experimentation.
Influencers and content creators. Build your signature stack and make it part of your brand identity.
Spas can add scent-layering consultations as premium services.
Vamp Romantic
Dark romance also got a makeover, and she showed up dripping in gloss. It’s gothic imagery meets high shine. So, moody without being costume-y, dramatic without requiring a cape. In other words, think less Spirit Halloween. And more, “I have a standing reservation at this candlelit wine bar.”
For example, here’s how you can use it:
Blow-dry bars need “vamp wave” services that add shine to dark romantic styles.
Lash extension studios can create dramatic but wearable looks. In other words, perfect for this aesthetic.
Wineries and cocktail bars can host gothic romance nights. For instance: moody lighting and dark florals.
Fashion brands can collaborate with gothic romance book covers for limited edition collections.
Photographers: Offer boudoir sessions styled around this aesthetic.
Pinterest Predicts: Home Trends That Transform Spaces
Afrohemian Decor
African textiles are meeting bohemian energy. And the result? In sum, it makes your space look like it has stories to tell. For instance: Rich patterns, handmade everything, colors that actually mean something. It’s the opposite of that all-white minimalism we’ve been drowning in for the past few years.
For example, here’s how you can use it:
Furniture stores should partner with African artisan cooperatives. And then tell those stories in their marketing.
Airbnb hosts can redesign one room in this style. And then watch your booking rates climb.
Paint companies can create curated palettes. Inspired by African textiles with names that honor their origins.
Home goods subscriptions can feature one African artisan piece per quarter.
Interior designers, pitch this to clients as the evolved version of mid-century modern.
FunHaus
Circus aesthetics without the trauma. Bold stripes, sculptural furniture, playful details. But balanced enough that it reads sophisticated instead of “my toddler decorated this.” So, the key is knowing when to stop.
For example, here’s how you can use it:
In short, Ice cream shops and dessert cafes were made for this trend.
Kids’ dentist offices can redesign waiting rooms to feel playful instead of medical.
Party supply stores should create “vintage circus” sections that also feel elevated.
Photographers need circus-inspired backdrops for family sessions.
Home staging companies can also use this for properties. Ones that appeal to young families who want personality.
Neo Deco
Art Deco is here in 2026. And it’s bringing a whole new attitude. Geometric lines, metallic finishes, patterns that demand attention. Above all, retro glamour that doesn’t feel like it’s trying too hard to be vintage.
For example, here’s how you can use it:
Salons and barbershops should redesign with this aesthetic. It photographs incredibly well.
Jewelry brands can create geometric pieces that reference Art Deco without copying it.
High-end cocktail bars, this is your rebrand.
Tile companies should push geometric patterns hard.
Invitation designers, offer NeoDeco wedding suites as a modern alternative to minimalism.
Pinterest Predicts: Travel Trends for People Who Hate Being Bored
Darecations
Beach chairs are for quitters. People want trips that get their adrenaline going. For instance, waterfall rappelling or white-water rafting. Or anything that makes a good story at dinner parties.
Relaxation? Never heard of her.
For example, here’s how you can use it:
Hotels near adventure activities need to pivot messaging immediately. Stop selling relaxation, start selling stories worth telling.
Athletic wear brands should create travel capsules designed for adrenaline tourism.
Travel insurance companies can create adventure-specific policies. And market them to this exact audience.
Photographers can offer adventure documentation packages.
Credit card companies, this is your content play. Show points are getting used for bucket-list experiences, not beach lounging.
Mystic Outlands
People are craving destinations that feel like you wandered into a folklore tale. Foggy ruins, mystical forests, landscapes so strange you’re not entirely sure they’re real. If it makes you question reality a little, you’re on the right track.
For example, here’s how you can use it:
Regional tourism boards for lesser-known mystical locations, this is your year.
Boutique hotels near these sites need moody, atmospheric content. The kind that leans into the mystery.
Outdoor gear brands should create “mystical travel” collections in muted, earthy tones.
Book publishers can create travel guides specifically for magical realism destinations.
Meditation and wellness apps could offer location-based experiences at these mystical sites.
Pinterest Predicts: The Food Trend Nobody Saw Coming
Cabbage Crush
Cabbage is finally getting respect, and it’s long overdue. Chefs are charring it, fermenting it, turning it into cocktails. In short, they’re doing everything except the sad boiled version your grandma made. It’s a redemption arc for the ages.
For example, here’s how you can use it:
Farmers’ market vendors should offer cabbage specifically marketed for creative cooking. Include recipe cards with purchase.
Meal prep companies can build entire weeks around cabbage in different forms.
Fermentation workshops will sell out. Host them!
Juice bars should add cabbage to their rotation. With names that don’t scream “vegetable”.
Korean restaurants can host kimchi-making classes and sell starter kits.
Pinterest Predicts: The Celebration Trend You Need To Know
Opera Aesthetic
Parties are becoming full theatrical productions. In short, dramatic draping, champagne towers that double as architecture, and moody florals. And enough sequins to blind someone. Every event is a performance now, and subtlety left the building three trends ago.
For example, here’s how you can use it:
Venues should offer dramatic draping as a premium package and show before-and-after transformations.
Bakeries can create statement cakes that look like set pieces.
Rental companies need dramatic lighting packages marketed just for this trend.
Restaurants can host opera-themed tasting menus with performances between courses.
DJs and musicians can create moody, dramatic playlists for this specific aesthetic.
Fashion rental companies should offer sequined options. And market them just for this aesthetic.
Pinterest Predicts: Cross-Category Trends for Everyone
Cool Blue
Icy Blue is having a moment across every category imaginable. It’s crisp, it’s fresh, it makes everything feel like you just opened a really expensive freezer. And somehow it works year-round. Refreshing in summer, sophisticated in winter.
For example, here’s how you can use it:
Paint companies need a signature cool blue shade right now.
Gyms and wellness studios can rebrand cold plunge experiences with this aesthetic.
Skincare brands should lean into cooling products. In other words, physically cold masks, refrigerated serums, or ice roller campaigns.
Cocktail bars can create signature blue drinks using natural ingredients such as blue spirulina.
Linen companies can market cool blue bedding as temperature-regulating for summer.
Florists can create monochromatic blue arrangements that feel modern, not sad.
Extra Celestial
Aliens apparently have impeccable taste. Holographic finishes, opalescent everything, chrome details. And silhouettes that look like they time-traveled from the future. It’s sci-fi aesthetics without the costume party energy.
For example, here’s how you can use it:
Tech companies need holographic packaging for product launches.
Party planners can create alien-themed celebrations that feel sophisticated, not cheesy.
Gyms can rebrand strength training with futuristic language and chrome equipment.
Nail techs should perfect chrome finishes. They’ll be everywhere.
Gimme Gummy
Everything’s getting a gummy texture, and it’s weirdly satisfying. Squishy phone cases, bouncy beauty products, tactile accessories. If it begs to be touched, it’s on trend. ASMR content creators are probably losing their minds right now.
For example, here’s how you can use it:
Toy stores should create sensory sections featuring gummy textures suitable for all ages.
Candle companies can experiment with jelly candles.
Stationery brands need gummy-textured notebook covers.
Footwear companies can use gummy soles and market the comfort factor.
Restaurants should add agar-based desserts to their menus. They photograph beautifully.
Packaging companies can develop gummy-textured materials for unboxing experiences.
Laced Up
Doilies are cool now. Let that sink in. Delicate lace patterns are showing up on jackets, phone cases, and nail art. In sum, anywhere you wouldn’t expect grandma’s craft supplies to appear. And it’s actually working.
For example, here’s how you can use it:
Vintage shops should hunt for lace pieces. They’ll move fast.
Coffee shops can use doilies as coaster alternatives and create photo moments.
Craft stores need to stock modern doily-making supplies. Not just your grandma’s patterns.
Fashion brands can add lace to denim jackets as a signature detail.
Wedding planners can implement lace in unexpected ways. Think table runners, backdrop elements, and invitation layers.
Cookie decorators should use doilies as stencils for royal icing designs.
Pen Pals
Handwritten letters are making a comeback, and we’re here for it. People are treating correspondence like the art form it once was. Beautiful envelopes, intentional stationery, vintage stamps. All the things DMs could never do.
For example, here’s how you can use it:
Bookstores can host letter-writing clubs with supplies included.
Hotels could offer letter-writing stations in lobbies with complimentary postage.
Subscription boxes should contain one piece of stationery monthly. Complete with writing prompts and “who to send to” instructions.
Coffee shops can provide free postcards with your shop’s branding. Customers write them there, and then you mail them.
Therapists and life coaches could incorporate letter-writing as a service offering.
Retail brands can include handwritten thank-you notes with orders.
Poetcore
Everyone wants to look like they’re working on the Great American Novel at a cafe. Even if they’re only answering emails. Oversized turtlenecks, vintage blazers, messenger bags that have seen things. Fountain pens that are more than decoration. It’s tortured artist chic without the actual suffering.
For example, here’s how you can use it:
Bookstores should create styled reading nooks. Ones that embody this and host writing groups there.
Coffee shops can offer “writer’s hours” with discounted refills.
Coworking spaces should design “writer’s corners” with this exact aesthetic.
Pen companies can make fountain pens accessible with starter sets.
Libraries can host “bring your writing project” sessions.
Fashion brands can create capsule collections. Helping creative professionals who want to look the part.
Throwback Kid
Millennial parents are introducing their kids to the toys they loved growing up. And it’s hitting everyone right in the nostalgia. Classic toys, vintage-inspired clothes, retro details that make you feel something. It’s childhood memories getting a second act.
For example, here’s how you can use it:
Toy stores should create “parent and child” sets. In short, parents buy the toy they loved and a modern version for their kid.
Party planners can design birthday parties around the parents’ childhood. In other words: Not current trends.
Museums with toy collections need to host nostalgic toy nights for adults.
Clothing brands can recreate iconic kids’ clothing from the 70s in adult sizes.
Podcasts and content creators can interview people about their favorite childhood toys. And why they mattered.
Wilderkind
Animal aesthetics are going soft and whimsical. Delicate fawn details, butterfly wings, deer prints that whisper instead of shout. It’s nature through a fairytale filter. And that forest creature energy without the literal antlers.
For example, here’s how you can use it:
Nature centers and botanical gardens should host “fairy garden” events for adults.
Skincare brands can create faux freckle products that look natural.
Outdoor brands can embrace this softer side of nature with delicate prints.
Wedding venues in natural settings. Lean into forest magic hard in your marketing.
Coffee shops can create drinks with nature-inspired latte art. Think butterflies, fawns, and botanical patterns.
How To Actually Activate Pinterest Predicts 2026
Knowing the trends? It’s so easy. But executing them in a way that feels authentic and drives results? That’s the work.
Firstly, start early. The brands that win show up before everyone else does. In sum: Less competition, better results, lower costs.
Secondly, think broader. Most of these trends work across categories. In other words, Cool Blue isn’t just fashion. It’s also beverages, wellness, home, and tech. Get creative.
Then, use Pinterest’s free tools. Head to trends.pinterest.com to see real-time search data. And understand what people are actually looking for.
After that, make content that fits the platform. In sum, Pinterest isn’t Instagram. In other words: Beautiful imagery, clear value, direct inspiration. Above all, that’s what works.
Lastly, map trends to your calendar. Most of these also have year-round potential with different seasonal angles. Plan accordingly.
We Know You Didn’t Read This Just To Do Nothing.
You’re here because you know trends matter. And that your competitors are probably reading this too. You also know there’s a gap between “understanding Pinterest Predicts 2026”. And actually doing something with it.
But that gap? So, that’s where we come in.
We’ve been turning trend insights into actual strategies since 2018. The kinds that feel authentic to your brand and connect with your target audience. And also drive results you can measure. We handle everything from strategy to content creation to community management. In other words, you get to focus on running your business. And meanwhile, not figuring out how to make doilies work for your brand.
Drop us a message and get ahead of the Pinterest Predicts 2026 wave.
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WRITTEN BY:
Halie Engler
Social Media Strategist + Copywriter
