Social Media Marketing vs Digital Marketing: Explained

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Oct 8

Social Media vs Digital Marketing: What You Should Know

So, let’s clear the air: social media marketing vs digital marketing isn’t the same thing. Think of them as sisters. One’s trendier and obsessed with TikTok dances *hello Social Media Marketing*. Meanwhile, the other is the big-picture planner, ensuring the whole party comes together. Hint: that’s Digital Marketing. You need them both, but they shine in different ways.

Social Media vs Digital Marketing: What You Should Know

What Is Social Media Marketing?

Social media marketing involves promoting your business on online platforms. For example, Instagram, TikTok, Facebook, and LinkedIn. It’s where you *show off* your brand’s personality. You can also connect with your audience and create content that sparks conversation.

Social media is where connection happens in real time. So, maybe it’s a Reel that goes viral or a behind-the-scenes Story. Regardless, your content should make your brand feel *authentic*.

Social Media vs Digital Marketing: What Is Social Media Marketing?

What Is Digital Marketing?

Digital marketing is the umbrella term for *all things* online promotion. Social media is part of it, but digital marketing also includes:

Email campaigns
Paid ads
SEO strategies
Website optimization

In short, if social media is the glam outfit, digital marketing is the entire closet. Accessories included.

Social Media vs Digital Marketing: What Is Digital Marketing

Social Media vs Digital Marketing: When To Use Each

Here’s the truth: you need both.

When To Use Social Media Marketing

Best for visibility, personality, and community. For example, Instagram launches, TikTok trends, or LinkedIn thought-leadership posts.

When To Use Digital Marketing

Best for long-term growth and conversions. For example, search traffic, retargeting ads, or email newsletters. Things that keep your audience engaged.

Social Media vs Digital Marketing: A Dynamic Duo

What happens when you combine Social Media Marketing and Digital Marketing? Together, they’re the Serena and Blair of marketing. Unstoppable as a team.

Social Media vs Digital Marketing: The Bottom Line

Social media marketing and digital marketing aren’t competing. They’re teammates. Use them together strategically, and your brand wins every time.

Here at Scott Social, we do it all. *From* scroll-stopping TikToks to digital strategies that convert. Your brand definitely deserves the best of both worlds. And we can help!