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Your Guide To Hiring Social Media Marketing Agencies NYC: Costs, Contracts, and Red Flags
Your no-BS guide to finding agencies that actually get your brand. Read more to find social media marketing agencies NYC costs, contracts & red flags.
From Blog to Billion: Inside the Glossier Marketing Strategy
Discover how Glossier transformed from a beauty blog to a billion-dollar brand through community-driven marketing, social media mastery, and authentic engagement.
Do Hashtags Work on Instagram Reels?
Learn how and why hashtags still work on Instagram Reels, with data-backed insights, strategic tips by follower count, and proven ways to increase reach using hashtags, trending audio, SEO captions, and more.
Are Hashtags Still Relevant in Today's Algorithm?
The simple answer based on your account size. Are hashtags still relevant? If you have less than 1k followers, use up to 10-15 hashtags but…
How to Make A Swipe Collage On Instagram (For Free!)
Learn how to make a seamless Instagram swipe collage for free using Canva—perfect for boosting engagement and showing off your creative side!
Hashtags Not Working On Instagram? 9 Reasons & How to Fix Them
We've made every hashtag mistake – stop using dead strategies and figure out why your hashtags not working on Instagram: #1. You're Using Banned Hashtags #2. You've Been S….
How to See Most Active Times on Instagram
Is your audience missing all of your posts? That’s okay we know exactly how to help. Here is how to see most active times on Instagram.
UGC vs. Influencer Marketing: What's the Difference?
Can’t decide if UGC vs Influencer Marketing is the best strategy for your brand? Here are the key differences to help you decide.
10 Signs You Need a Beauty Influencer Marketing Agency
Discover 10 telltale signs your beauty brand needs a beauty influencer marketing agency to boost engagement, diversity content, and maximize ROI.
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Social Media Marketing Tips, Trends & StrategIES FOR BRANDS
The Scott Social blog is where we spill the tea on social media marketing. Algorithms change, trends pop up overnight, and suddenly everyone’s using the same sound on Instagram. It’s a lot (we know). Which is why brands need strategies that actually work in the real world.
This is where we talk about what’s working right now. As a social media marketing agency working with ecommerce and hospitality businesses every day, we’re constantly testing content strategy ideas, watching social media trends unfold, and figuring out what makes audiences stop scrolling.
Sometimes that means breaking down trending audio. Sometimes it means explaining a platform update so you don’t have to read the entire press release. And sometimes it means saying the quiet part out loud about what brands are doing wrong.
Our goal is simple: make social media feel less overwhelming and show you what actually works. So, if you’re trying to grow your audience, increase engagement, or turn followers into customers, you’re in the right place. Our resources are designed to give businesses clear direction and smart ways to show up on social media.