FORM180

14,962% INCREASE ON INSTAGRAM REACH THROUGH REELS STRATEGY

For four years, we partnered with FORM180, a luxury interior and architectural design firm located in Phoenix, to elevate their online presence.

STRATEGY

Through these four years of supporting FORM180, multiple strategy shifts were implemented in response to changing trends; however, the most notable was during the rise of Reels and caption SEO-optimization in early 2022.

We implemented an Instagram Reels strategy, revamped hashtags, began optimizing captions for SEO, and created a fresh copywriting strategy and voice.

Results

In just six months after revamping FORM180’s Instagram Reels strategy, we saw several record-breaking pieces of content that contributed to a 18,544% increase in video views, reaching over 75,000 accounts.

TOP 3 STATS OVER 6 MONTHS:

Section Styles gradient

7,224%

Increase in Engagement

18,544%

Increase in Video Views

10,900%

Increase in Comments

“Absolute vital part of the FORM180 marketing team.”

“Having worked with Scott Social for several years, I'm continuously impressed with their ability to identify with my brand's voice and translate that to social media. I love the process of developing each month's campaign, their questions spark thought that remind me why I started my own business making social media approachable and fun! Absolute vital part of the FORM180 marketing team.”

- Celeste Wilson, Owner of FORM180