Scrubs & Beyond
1.5M Impressions for the Largest Retailer of Healthcare Apparel
Scrubs & Beyond, a fashion-forward nursing scrub brand, reached out with a vision in mind: Refine their social media landscape to increase customer evangelism, engagement, and ambassadorship while driving positive community impact.
Strategy
Using a phased approach, Scott Social developed a roadmap in three parts.
Phase 1: Refine the brand voice with cohesive storytelling, establish an initial community, and increase engagement.
Phase 2: Create an ambassador program centered around UGC content creation and establishing a well rooted presence in the community. Develop robust omni channel campaigns centered around storytelling.
Phase 3: Explore individually optimized strategies for social media channels. Invest in long-term ambassador relationships, leverage them to develop campaign-driven content requests.
Results
In 6 months, Scrubs & Beyond generated 1.5M impressions with a 2.52% engagement rate, where the industry average stands at 0.2%. Their new Reels strategy, their top performing content pieces, generated a total watch time of 9 days, 16 hours, and 22 minutes. They also grew over 6,877 new followers.
STATS
Section Styles gradient
768K 
Impressions in 6 Months
9+
Days of Reels Watch Time
6877
New Followers
“ANYONE WHO HIRES SCOTT SOCIAL SHOULD CONSIDER THEMSELVES LUCKY.”
“Scott Social is the incredibly rare social media agency that does it all: managing photo and video shoots, graphic design, building a content calendar and beautiful grid, and writing hilarious captions. They are always willing to go the extra mile for great content. Anyone who hires Scott Social should consider themselves lucky.”
- Melanie Moore Owner of Elizabeth & Clarke
Services Provided
Instagram Management
Instagram Stories
Community Management
Influencer Management
Styled Photoshoot
Graphic Design
Reels Editing
Product Launch Campaign
TIME FRAME
3 weeks with
21 pieces of content
GOAL
Website Clicks + Brand Awareness
METRICS
220K paid impressions
42K organic impressions
3,157 profile visits
341 website clicks
917 new followers
Product Launch Campaign
TIME FRAME
3 weeks with 21 pieces of content
GOAL
Website Clicks + Brand Awareness
METRICS
220K paid impressions
42K organic impressions
3,157 profile visits
341 website clicks
917 new followers
Nurses Week Campaign
TIME FRAME
1 week with
9 pieces of content
GOAL
Brand Awareness
METRICS
65K organic impressions
25K impressions from Instagram Stories alone
3K profile visits
491 engagements
468 new followers
2.1% engagement rate
(average engagement rate in apparel is 0.2%)
Nurses Week Campaign
TIME FRAME
1 week with 9 pieces of content
GOAL
Brand Awareness
METRICS
65K organic impressions
25K impressions from Instagram Stories alone
3K profile visits
491 engagements
468 new followers
2.1% engagement rate
(average engagement rate in apparel is 0.2%)
Earth Month Sustainability Campaign
TIME FRAME
1 week with
3 pieces of content
GOAL
Brand Awareness
METRICS
17K impressions
244 engagements
1K profile visits
149 new followers
Earth Month Sustainability Campaign
TIME FRAME
1 week with 3 pieces of content
GOAL
Brand Awareness
METRICS
17K impressions
244 engagements
1K profile visits
149 new followers
CREATIVE
Get scroll-stopping results
Stop their scroll, win their hearts ♡
Section Styles mobile-small