Nikki Glekas

514k Accounts Reached on Instagram for Personal Brand

Nikki Glekas is the CEO of Nikki Glekas Collective, an assembly of culinary and event concepts. She reached out with one request – establish and grow her personal brand.

Strategy

Scott Social implemented a strategy that includes bite-sized Reels, high value captions that encourage saves and shared, and an in-depth hashtag and SEO-optimization strategy that maximizes discoverability on social media.

Results

The use of Reels and SEO-optimization immediately skyrocketed reach to over half a million, a 2600% increase, with over 2,000 new followers. High value captions and easily digestible videos retained the attention of new followers, increasing the engagement rate from .95% to 1.67%, where the industry average is 0.67% (RivalIQ).

TOP 3 STATS OVER 12 MONTHS:

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2600%

Instagram Reach Increase

2,286

New Followers

44k

Engagements

“our trusted social media agency”

“Scott Social has been our trusted social media agency for over two years. Chelsea and her team always offer sound advice and are on top of current social media trends, which enables our Instagram channel to grow consistently month over month!”

– Nikki Glekas, CEO of Nikki Glekas Collective