The Schmidty Wife

2.5k Website Clicks – a 313% increase – for Food Blogger

Scott Social partnered with The Schmidty Wife to drive engagement, impressions, and website clicks by re-envisioning the content strategy.

Strategy

Scott Social implemented a short-form video strategy that includes bite-sized clips, voiceovers with text overlays, and trending audios. We also designed a target hashtag and SEO-optimization strategy.

Results

The Schmidty Wife’s new content strategy reached 224k accounts, a 307% increase year over year. The engagement rate saw a significant lift from 1.04% to over 4%, where the industry average is 0.67% (RivalIQ). Content has, and continues to, beat engagement and reach records for The Schmidty Wife.

TOP 3 STATS OVER 12 MONTHS:

Section Styles gradient

307%

Account Reach Increase YoY

252%

Increase in Engagements

511%

Increase in Video Views

“I love seeing real results and would recommend them to anyone”

"I have gotten to work with Scott Social over the past year and I have nothing but good things to say. They are extremely professional, stay on top of communication, and do a great job collaborating with me. I love seeing real results and would recommend them to anyone looking for help with Social Media!"

– Lauren Schmidt, Owner of The Schmidty Wife