9 Impactful International Women’s Day Post Ideas
Because who doesn’t love women supporting women?
International Women’s Day (IWD) is coming up, and if you’re not planning some seriously inspiring International Women's Day post ideas, don’t worry because we are. This is THE day to celebrate women’s achievements, spark important convos, and show your audience that you actually walk the talk when it comes to female empowerment.
But let’s be real—another basic “Happy International Women’s Day” post? Not gonna cut it. So, whether you’re a brand, business, or just a fellow girl boss looking to spread the love, here are nine IWD post ideas by category that will keep your content fresh, relatable, and impactful.
1. The Beyoncé-Level Empowerment Post (Inspirational Quotes & Messages)
Let’s kick things off with a little Queen Bey inspiration. Post a bold, unapologetic quote that screams confidence. Something like, "Who run the world? Girls!" or "There is no limit to what we, as women, can accomplish" (shout out to Michelle Obama). Pair it with a high-energy graphic or video that makes people feel like they can conquer the world.
Pro tip: Keep it diverse! Feature quotes from women of different backgrounds, industries, and experiences.
2. The ‘Big Sister Energy’ Advice (Tips for Women in Your Industry)
Got some wisdom to drop? Share your best career, business, or life tips specifically for women in your industry. Think of it as the social media equivalent of that one friend who always hypes you up and gives the best advice (we all need one).
Examples:
For entrepreneurs: “3 Things I Wish I Knew Before Starting My Business”
For creatives: “How to Get Paid What You Deserve (Because Exposure Doesn’t Pay the Bills)”
For fitness: “How to stop letting toxic weight loss industries profit off of women’s body dysmorphia”
3. The ‘We See You, Sis’ Appreciation Post (Spotlight on Women in Your Community)
Take a moment to shout out the incredible women in your network—whether it’s your employees, customers, or collaborators. Feature their stories, achievements, and what makes them amazing.
Think: “Meet [Name], the powerhouse behind [business or role]. She’s breaking barriers and inspiring us all. Here’s why she’s a total queen.”
4. The ‘Hot Girl Data’ Post (Surprising Facts & Stats About Women’s Progress)
People love a good stat drop—especially when it sparks conversation. Share data about women’s progress in business, leadership, or other fields, and add a little commentary. Maybe even add a poll to engage your audience!
Example: “Did you know that only 2% of VC funding goes to female-founded startups? Yeah, we’re side-eyeing that too. Let’s change the game.”
5. The ‘Main Character Moment’ (User-Generated Content & Stories)
Ask your audience to share their own experiences, achievements, or the women who inspire them. Feature their responses in a carousel post or IG stories—because nothing hits harder than real, relatable stories. Make them think about their own International Women's Day post ideas!
Call to Action Idea: “Tag a woman who inspires you and tell us why. We’ll feature some of your responses throughout the day!”
6. The ‘Mean Girls But Make It Empowering’ Post (Interactive Challenges & Hashtags)
Remember when Gretchen Wieners tried to make “fetch” happen? Well, this is your chance to actually make something happen. Launch a challenge or hashtag that encourages engagement.
Hashtag movements have historically played a large role in women’s rights in the social media age. This is your time to try and be a part of that change or add to the change that’s already happening.
Example: #SheDidThat Challenge – Encourage women to share a recent win, no matter how big or small. From negotiating a raise to starting a side hustle, every win counts.
7. The ‘Talk the Talk, Walk the Walk’ Post (Show Your Brand’s Commitment to Supporting Women)
If your company actively supports women—whether through hiring practices, donations, or initiatives—now’s the time to highlight that. But make sure it’s not performative; people can smell inauthenticity a mile away.
Showing that your company or brand is actively putting in the work to highlight women’s work is not only going to be good for International Women’s Day, it’s going to have a lasting impact of followers seeing you care about causes beyond your business.
Example: “This International Women's Day, we’re putting our money where our mouth is. We’re donating [amount] to [organization supporting women] because empowerment is more than just a word to us.”
8. The ‘Legally Blonde-Level Confidence’ (Memes & Pop Culture References)
Let’s be real—memes are the universal love language of the internet. Use humor and pop culture moments to make your International Women’s Day post ideas fun and shareable. Think Elle Woods, Olivia Pope, or even a little Barbie-core energy.
Memes can be funny and relatable, but that’s why they pack such a large punch when used for a cause or movement. Being relatable gets people’s attention and being funny keeps them engaged which is why memes are always a good idea when you have the right idea.
Example: A gif of Elle Woods flipping her hair with the caption: “You got into Harvard Law? What, like it’s hard? Happy International Women’s Day to all the baddies proving people wrong.”
9. The ‘Secure the Bag’ Post (Collabs, Giveaways & Exclusive Offers)
Giveaways, limited-edition products, or discount codes are a great way to celebrate while also engaging your audience. Partner with a female-owned business for extra impact.
This is your chance to mix your following with another business to show all of those followers that you’re working toward a common good while possibly giving those followers some goods from your collab.
Example: “To celebrate International Women’s Day, we’re giving away a [product/service] from [female-led brand]. Tag your favorite boss babe for a chance to win!”
Let’s Make It More Than Just a Post
International Women’s Day isn’t just about content—it’s about action. And if you want to take your brand’s social media to the next level with storytelling that actually connects (instead of just blending into the noise), let’s talk.
Scott Social is a female-led social media management agency that knows exactly how to create content that’s empowering, engaging, and unapologetically YOU. Slide into our DMs or hit us up on our website—because your brand deserves a social strategy that works as hard as you do.
Happy International Women’s Day! 👑💜
read more from scott social ↓
WRITTEN BY:
Avery Caudill
Intern