How Many Reels Should I Post a Day on Instagram?
Marketing strategy can feel like a guessing game. *Especially* when it comes to Instagram Reels. But today, we’re going to help you take the guesswork out of Instagram Reels. Especially with that one specific question. How many Reels should I post a day on Instagram?
Everyone seems to have a different formula for success. Some so-called experts tell you to post only once a day. But some say to post seven before breakfast. 😳
But, do you want some good news?
Instagram isn’t only about numbers. It takes a lot more to create a successful Reel!
The Algorithm Isn’t Your Enemy
We admit it. We’ve blamed the algorithm in the past, too!
But, in reality? Instagram’s algorithm shares content that users enjoy and interact with.
So, honestly? That takes a combination of the perfect number of Reels. And crafted, meaningful, and consistent content that your audience connects with.
Still confused about the Instagram algorithm? Look below to see what Instagram itself says about this puzzle. 👇
Quality > Quantity, Always
Now, think of yourself as an Instagram user.
You don’t follow a brand because of its posting quantity. You follow them because their content resonates with you.
That is the relationship your followers want. In other words, not ten posts a day that aren’t relevant or engaging.
If that means you’re posting two Reels a day, perfect! If that’s three Reels a day, perfect again!
You want to create content that makes the scrolling *worth it*. That makes people instantly think “I love this brand.”
Personally, we believe that this is one of the most important aspects of social media. After all, quality over quantity is what Scott Social *is built on*! 😉
So, How Many Reels Should I Post a Day?
Enough background, let’s get to the answer!
For most brands, we recommend one Reel per day, at most. Ideally, try to target three to four Reels per week. These are the numbers that support the growth of your brand and create actual results.
After a while, you may feel like you need to pick up the pace with your Reels. Maybe you’re saying to yourself, “Now, how many Reels should I post a day? I’ve outgrown one Reel per day…”
That’s okay! Just remember: always choose quality over quantity.
We want Reels not just to be seen, but remembered.
The Proof
Reels aren’t just a tag-on to a social media strategy. They drive real results.
Want to learn more?
Check out this case study on our work with a healthcare apparel brand! 🩺
In just six months, we earned a 2.52% engagement rate. Meanwhile, the industry average is only 0.2%.
And the Reels? They had a watch time of over 9 days. Leading to an increase of almost 7000 followers!
With tailored campaigns that perfectly fit the client’s voice and audience. And we created quality Reels. Oh yeah, and we also boosted engagement. And that’s almost unheard of in the healthcare apparel industry.
So not only did their audience view our Reels. They also wanted to know the brand behind them!
The Bottom Line
You asked, “How many Reels should I post a day?” We’re saying, “It depends!”
Yes, most of the time, *one Reel a day* gets the job done. But at Scott Social, we go beyond guidelines and recommendations.
We understand that each brand is unique. And you deserve content based on your own analytics and identity. In other words, not a generalized answer.
Ready to capture the attention of your audience? If so, your Reels need purpose and a hint of brand personality.
Want to see actual results for your socials? Click here!
Upgrade Your Instagram Reels Strategy ↓
WRITTEN BY:
Sarah Brooks
Intern