TikTok Wrapped 2025: How To Get Your TikTok Stats
TikTok Wrapped: Your FYP *had* a year. Let’s prove it!
You know how Spotify Wrapped takes over everyone’s Instagram stories? Like for a whole week straight at the end of every year? Well, TikTok doesn’t officially do a wrapped feature *yet*. But that doesn’t mean you can’t get the receipts on your year of scrolling.
Whether you’ve been doom-scrolling at 2 AM. Or analyzing which trending sounds actually convert for your brand. Your TikTok wrapped stats are sitting there waiting for you to discover them. In other words, we’re talking total videos watched, hours spent, and your most-viewed creators. So, pretty much everything you need. To either feel validated or slightly concerned about your screen time.
Here’s how to access your TikTok analytics. And learn something about yourself in the process.
Why Brands Need To Know Their TikTok Stats
If you’re managing social media for a brand, your TikTok analytics aren’t for fun. Above all, they’re strategic gold. Know your audience’s watch patterns, engagement peaks, and content preferences. Above all, they help you create more effective content.
Think about it. Can you see which types of videos you actually watch through to the end versus which ones you scroll past? If so, you’re pretty much conducting free market research on what captures attention.
Your TikTok data shows you what works. And what works on you probably works on your target audience, too. And if you’re pitching a TikTok strategy to stakeholders? In short, be ready to present actual data. It beats “trust me, this audio is trending” every single time.
How To Get Your TikTok Wrapped
Step 1: Request Your TikTok Data Export
First things first. You need to download your data from TikTok. Most people get nervous about this step, but don’t worry. It’s an official TikTok feature that’s totally safe and actually required by data privacy laws.
Here’s how to do it:
Firstly, open TikTok and head to your profile.
Then, tap the three lines in the top right corner to open your settings.
After that, go to Settings and Privacy → Account → Download Your Data.
You’ll see options for what type of data you want. For the wrapped experience, select “All data” and choose JSON format. Most importantly, don’t pick TXT.
After that, hit *request* and wait. TikTok will process your data and send you a notification when it’s ready. The process usually takes anywhere from a few minutes to a few days. In short, it depends on the amount of content you’ve consumed.
Step 2: Upload Your Data to Wrapped for TikTok
Once you get that notification from TikTok, download the ZIP file to your device. Don’t unzip it. Just keep it as is.
Then, head over to wrapped.vantezzen.io, and you’ll see a big upload button. Drag and drop that ZIP file right in.
It takes about 30 seconds to process, and then boom. Your year in TikTok, beautifully visualized.
What Stats You’ll Actually See
Your TikTok Wrapped reveals a lot about your scrolling habits. Both the fascinating *and the embarrassing* details.
For brands, this data is everything. It shows you real behavior patterns that you can apply to your content strategy.
Let’s say that your target audience mirrors your own behavior. And you’re most active between 8 and 10 PM on weekdays. If that’s the case, those are the days and times when you should be posting. Not because some article said so. Because your actual data proves it.
How To Use TikTok Wrapped for a Better Content Strategy
Getting your stats is fun. But are you using them strategically? That’s where the magic happens.
For example, look at your top creators. What do they have in common? Are they all using carousels? Do they favor trending sounds or original audio? Are they posting long-form or quick 7-second hits?
These patterns reveal what captures and holds your attention. Apply those insights to your own content.
Check your watch patterns. Are you consistently scrolling past videos after 3 seconds? But watching specific formats all the way through? If so, that tells you something important about attention spans and hook strategies.
We often talk about social media campaigns that actually work. And the secret is always rooted in understanding real behavior, not assumptions.
Your TikTok data shows actual behavior. Use it.
TikTok Wrapped: Data Is Great, Execution Is Better
So, here’s the thing about data. It’s only helpful if you actually do something with it.
At Scott Social, we don’t just help brands post on social. We build strategies rooted in real analytics. We also create thumb-stopping content that actually performs. And manage your entire social presence so you can focus on running your business.
Your TikTok Wrapped revealed that you’re spending hours analyzing content anyway. So, why not let us handle the heavy lifting? We’ll turn those insights into a content strategy that drives real results. In other words, higher engagement and a stronger community. And metrics that actually matter.
Slide into our inbox and let’s turn those insights into an actual strategy.
Up Next: More TikTok Tips ↓
WRITTEN BY:
Halie Engler
Social Media Strategist + Copywriter
