Top 5 Original Post Ideas for Social Media
For when you’re fresh out of ideas
Why Your Strategy Needs Fresh Social Media Content Ideas
Even the most creative business owners hit a wall when searching for post ideas for social media. We’ve all been there: posting just to post or copying what everyone else is doing. It’s time to stand out! Sometimes, you just need a fresh angle and a little intention.
Here we’ve listed our top 5 original post ideas; universal to all brands. Keep reading for the inspiration you’ve been needing 👇
Our Top 5 Post Ideas for Social Media Engagement
1. Celebrate "National Day" Holidays
Did you know just about every day of the year has a reason to celebrate? Just in April, you can find National Fun Day, Sourdough Bread Day, and Walking Day. Pick one relevant to your brand (or not) and throw a party!
🌟 Bonus: use this as an opportunity to engage your audience in the caption with a conversation starter!
2. Showcase Your Community with Customer Photos
Nothing feels better than seeing your customers share your product with their friends. The best part is that they’ve done half the work for you! Create a collage or carousel post to show them off. Not only does this highlight your brand, but it makes them feel seen, too.
Take a look at how Thread Wallets implemented this content idea!
3. The "Us in 30" Brand Introduction
“Us in 30” is a quick, energetic intro to your brand. It answers questions about who you are, what you do, and why it matters.
Think fast cuts, behind-the-scenes clips, and personality in a 30-second reel. You can even pin this post for new audiences that want to know more about you! Name a better evergreen content idea.
4. Spark Curiosity with a "Don’t Peek" Teaser
People love secrets. Why else would reality shows be so popular? This interactive idea works well for product launches or exciting news. Blur the photo, crop it, or tease just a tiny detail. Do just enough to spark curiosity without giving everything away.
5. Create Immersive Experiences with ASMR
The internet is as addicted to ASMR as we are. It’s weird, but it works. The best part is that it can be done in any industry. Running a coffee shop? Record close-up audio of pouring drinks, clinking glasses, and sliding cups across the counter. If it makes a sound, record it!
Need a dose of ASMR? Watch this and thank us later.
Need more ideas?
Good news! We have more where this came from. Check out our blog for more post ideas for social media, browse our work to see real social media impact, or set up a consultation today to see how Scott Social can get your socials shining ✨
More SOCIAL MEDIA IDEA POST TIPS & IDEAS ↓
WRITTEN BY:
Hailey Johnston
Social Media Strategist