Social Media Healthcare Post Ideas That Build Community
Our hot take: most social media healthcare content feels like a textbook is doing all the talking.
But here’s the thing—It doesn’t have to be that way. The social media healthcare brands that stay winning? They’re making their page feel less like a commercial.
13 Social Media Healthcare Post Ideas That Build Community
Let’s take a look at a few social media healthcare posts that will *actually* make your followers hit like.
Post Idea #1: An Inside Look
We want to know all about the vibes of your facility. Is it inviting? Is it colorful? Show it all off. Tip: make your video even better by having an employee give the tour.
Post Idea #2: Employee Features
The team is what helps build the community, right? Maybe it’s time to highlight everyone’s favorite nurse. We want to know the real reason they keep getting nominated for the Daisy Award.
Post Idea #3: Day in the Life
It’s like “Take Your Child to Work Day,” but instead, you’re taking your social media followers. Have an employee film what it’s like to work a shift. Keep it light. Keep it casual. We want to know the coffee they’re drinking during the night shifts.
Post Idea #4: Healthcare Hot Takes
Give us *all* the healthcare hot takes. Like, is oat milk *actually* good for you? 👀
That will help your audience learn in a more engaging way (AKA they will remember it).
Post Idea #5: Mini Wellness Challenge
Don’t sleep on a good Instagram Story challenge.
Go ahead and pick a theme that encourages your audience to uplevel their health. For example, challenge them to drink eight glasses of water per day. Want to make it more interactive and engaging? Try adding polls, emoji sliders, and question boxes to your Instagram stories. Not only does this help your followers track their progress, but it also builds a sense of community.
Post Idea #6: Re-Share the Love
If you have a patient showing off your brand, that’s social media healthcare gold.
Re-post it to your platforms and generate that buzz. Just be sure to ask for permission first.
Post Idea #7: Burning Questions
White coat syndrome is *real*. Sometimes, it’s easy for patients to forget their questions. Post a question box in your Instagram Story and let your community take it from there.
Be prepared to *actually* answer them, or else this won’t work.
Post Idea #8: Quick Tips That Aren’t Boring
Keep in mind that social media healthcare shouldn’t sound like a textbook. But if you can share scroll-stopping tips, we’re all ears. Think: “How to drink more water without hating it.”
Seriously though—If you have a good tip for that, please share.
Post Idea #9: Behind-the-Scenes (BTS)
People love a good behind-the-scenes moment. Like when you’re getting ready to welcome a new patient or pack an order. Whatever it may be, pull out your camera and *hit record*.
It might feel boring, but trust us, it’s not.
Post Idea #10: Healthcare Holidays
Yes, they’re a real thing. There are many well-known healthcare awareness days and months. Think Mental Health Awareness and Breast Cancer Awareness Month. Use these holidays to share personal stories, helpful information, and general support.
Post Idea #11: Community Shout Outs
It’s time to pull your community together. Highlight the go-to spot for your team lunches or your favorite local coffee shop.
Make the post shine even more by using the *collab* feature on Instagram.
Post Idea #12: Tap Into Trends (but Make It Healthcare)
If you think a trend can’t relate to healthcare, think again.
There’s a way to do it, and you have to get creative. Keep an eye out on your doom scrolls and find where you can insert your brand. Lucky for you, we pull trends weekly, so you don’t have to.
Post Idea #13: Myth or Fact Monday
We’ve all Googled our signs and symptoms at one point or another. Help us steer clear of playing WebMD doctor and give us the real stuff.
For example, something we hear often is that you only need to wear sunscreen if it’s sunny outside. But is that true? We want the deets.
Your Social Media Healthcare Posts Don’t Have To Be Boring
We know it can be daunting when it comes to social media healthcare. It’s time to put those fears aside and show off some personality. Use these tips and watch your social media community come together.
If you would rather pass this off to someone else, Scott Social is ready. 👏 Schedule a consultation ASAP, and let us help you build a community.
Read More Social Media Healthcare
WRITTEN BY:
Adele Hawkins
Intern
