How To Make Good Reels on Instagram: Step-by-Step Guide
Because we’re all about aesthetics marrying metrics around here!
Ready to learn how to make good Reels on Instagram? Then let’s be real. It takes more than slapping some trending audio on a cute video and hoping it does numbers. If you want content that *actually* performs and looks good, we got you!
Learn How To Make Good Reels on Instagram in 5 Steps
Here’s our 5-step guide on how to make Instagram Reels that get saved, shared, and obsessed over. 💅
Step 1: Pick One Clear Idea
Don’t try to say everything in one reel - say one thing very well. (We’re looking at you, chatty kathys!)
What’s the takeaway? A tip, a moment, a transformation? Keep it focused and easy to follow!
Step 2: Hook Them in the First 2 Seconds
Not to stress you out, but you’ve got about 2 seconds to *stop the scroll*.
So, lead with your best visual, text-on-screen hook, or something eye-catching. Get right into it! Need inspo? Here you go!
Step 3: Edit With Intention
The way you edit your video alone can stop the scroll, so edit with purpose! Every good reel has a good edit.
Do you want captions on screen and creative cuts/edits? Think about what you’re trying to portray editing-wise. Don’t do this!
Timing tips:
⏰ 7–15 seconds for quick trends or lower-effort reels
⏰ 15–45 seconds for storytelling, tutorials, or edutainment-style content
Step 4: Use Trending Audio & Text (When It Makes Sense)
Most people scroll with the sound off, so if you’re not adding text, you’re missing out!
And so yes, trending sounds help if they fit your vibe. Don’t *force it* though. Looking for trending audio? We update this weekly for you! 🫶
Step 5: End With a Clear CTA
By the end of your video, *the dream* is for your audience to like, comment, save, and share your content. But sometimes, your audience needs an extra push. In that case, use a call to action (CTA) to make it obvious what they should do next. Here are some common CTAs.
You never *ever* want to come off as too salesy, so being strategic with your CTAs is crucial. Your CTA should feel natural!
CTA Examples:
In educational content, for example:
*Save for your next day trip* OR *Save this next time you need a new book recommendation*
In a relatable trend, for example:
Tag the person in your life who does this!
Ready To Make Reels That *Actually* Work?
We *believe* in your reel-making abilities, bestie! So, channel some inspiration, follow these steps, and get to filming!
*Still* feeling lost? Social is *kinda* our thing, so reach out! 🤭
Read More Reels Tips
WRITTEN BY:
Annie Godin
Intern
