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7 Tips for Creating a Viral TikTok Video
TikTok isn’t just for 16-year-olds doing choreographed dances anymore. Snag these top 7 tips for creating a viral TikTok video right now.
YouTube Shorts Tik Tok Reels: What Works Best?
Trying to figure out the world of short-form video content? In this post, we compare YouTube Shorts Tik Tok and Instagram Reels.
Healthcare Content Strategy: How To Build a Strong Plan for Your Brand
A strong healthcare content strategy isn’t about chasing trends or going viral. Learn how to make a healthcare content strategy in 5 easy steps.
Top 12 Most Unhinged Marketing Strategies
Brands that are winning on social aren’t playing it safe. Discover how unhinged marketing went from a wacky trend to mainstream.
Non-Cringe Holiday IG Caption Ideas To Use This Holiday Season
Most holiday content feels about as authentic as a mall Santa’s beard. Use these non-cringe holiday IG caption ideas to stop the scroll this holiday season.
Behind the Lens: How Our Agency Created a Standout Branding Photoshoot
Take a step inside Scott Social’s creative process. Learn how to plan a standout branding photoshoot that truly captures your brand’s vibe.
16 Social Media Campaigns Examples You Should Steal
Steal these 16 social media campaigns examples. And find out why they actually worked in real life for brands you’ve heard of.
Why IG Engagement Pods Are a Failed Strategy
Find out what Instagram engagement pods (IG pods) are. And why they do more harm than good for your social media strategy.
Social Media Analytics Reports: What Should I Track?
This article breaks down social media analytics reports. Read more to learn the essential steps and four key metrics to follow.
SHARING IS CARING
Social Media Marketing Tips, Trends & StrategIES FOR BRANDS
The Scott Social blog is where we spill the tea on social media marketing. Algorithms change, trends pop up overnight, and suddenly everyone’s using the same sound on Instagram. It’s a lot (we know). Which is why brands need strategies that actually work in the real world.
This is where we talk about what’s working right now. As a social media marketing agency working with ecommerce and hospitality businesses every day, we’re constantly testing content strategy ideas, watching social media trends unfold, and figuring out what makes audiences stop scrolling.
Sometimes that means breaking down trending audio. Sometimes it means explaining a platform update so you don’t have to read the entire press release. And sometimes it means saying the quiet part out loud about what brands are doing wrong.
Our goal is simple: make social media feel less overwhelming and show you what actually works. So, if you’re trying to grow your audience, increase engagement, or turn followers into customers, you’re in the right place. Our resources are designed to give businesses clear direction and smart ways to show up on social media.