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Instagram Stories vs Reels: When and How To Use Them
Most brands use these interchangeably—that's a mistake. Stop guessing what format to post. Here's how to use IG Stories and Reels strategically for your brand.
50+ Trending Reels Audio This Week on Instagram
NEW REELS ADDED 3x PER WEEK. Looking for trending reels audio on Instagram? We got you. Multiple times per week, we’re sharing top audio trends and how to use them.
Instagram Instants: All About Instagram's Latest Feature
Instagram Instants is IG’s newest disappearing photo feature. Learn how it works, how to use it, and why it's a game-changer for brands and authentic content.
How To Download Instagram Videos in 4 Easy Steps
Need to download Instagram Reels? Follow these 4 easy steps to save videos, repurpose content, and work smarter on social media.
Top 5 Premium Templates for Social Media Posts
Free blends in. Premium stands out. These social media post templates help you get noticed and create high-performing content—fast.
Instagram for Advertising: Are Instagram Ads Worth It?
Is advertising on IG actually worth it for your business? Learn how Instagram Ads drive growth and how to get results. We break it down for you.
Instagram Bio Ideas: How To Write a Bio for Instagram
Curate the perfect Instagram bio for your brand!
The Only Apps for Instagram Captions Worth Installing
In this post, we dive into apps for Instagram captions. Learn why you need apps for Instagram captions. And find out which ones are worth installing.
How To Make Seamless Instagram Posts With Canva
Learn how to make seamless Instagram posts with Canva in 4 easy steps. Complete guide tutorial with examples suitable for beginners.
SHARING IS CARING
Social Media Marketing Tips, Trends & StrategIES FOR BRANDS
The Scott Social blog is where we spill the tea on social media marketing. Algorithms change, trends pop up overnight, and suddenly everyone’s using the same sound on Instagram. It’s a lot (we know). Which is why brands need strategies that actually work in the real world.
This is where we talk about what’s working right now. As a social media marketing agency working with ecommerce and hospitality businesses every day, we’re constantly testing content strategy ideas, watching social media trends unfold, and figuring out what makes audiences stop scrolling.
Sometimes that means breaking down trending audio. Sometimes it means explaining a platform update so you don’t have to read the entire press release. And sometimes it means saying the quiet part out loud about what brands are doing wrong.
Our goal is simple: make social media feel less overwhelming and show you what actually works. So, if you’re trying to grow your audience, increase engagement, or turn followers into customers, you’re in the right place. Our resources are designed to give businesses clear direction and smart ways to show up on social media.