7 Best Ways To Use Pinterest In Marketing for Businesses
Because Pinterest is for more than just fun!
Pinterest marketing remains one of the most underrated digital marketing strategies for businesses, even in 2026.
Whether you're trying to increase website traffic, generate leads, boost online sales, or improve brand awareness, Pinterest can help your business reach people who are actively searching for ideas, products, and solutions.
So don’t overlook Pinterest! It is not just a place for pretty weddings and dream homes. It is actually one of the most powerful marketing tools for driving long-term, consistent traffic to your business.
Unlike other platforms, content doesn’t stop showing up on home feeds after 24 hours. Not to mention, Pinterest has 619 million monthly active users.
There are so many reasons why choosing to use Pinterest in marketing is a good idea, so let’s start using it!
7 Ways To Use Pinterest In Marketing That Drive Traffic and Growth
1. Create a Pinterest Business Account
Before anything else, switch to or create a Pinterest business account. It’s completely free and gives you access to:
Analytics
Ads
Claiming your website
Claiming your website opens advanced analytics and adds your logo to any pins created from your website. Cool, right? This is a great way to increase brand visibility and drive website traffic.
For step-by-step instructions, see our post on how to create a business account on Pinterest and claim your website.
🌟PRO TIP: Make sure your profile visually matches your brand and its goals. This includes colors, profile photos, cover photos, and board cover photos.
And check out Sephora’s Pinterest account. Even if you didn’t know the brand, at first glance, you know that they sell cosmetics. That’s the goal.
2. Build a Pinterest Marketing Strategy
Marketing rule number 1 - always start with a strategy.
Before you ever start posting, identify your:
Target audience
Content pillars
Top goals
Who do you want to see your pin? What will you post about? Are you trying to get more sales? Increase brand visibility? Every pin should have a purpose.
3. Use Pinterest SEO to Increase Visibility
Pinterest is a search engine, which means the same principles of search engine optimization apply here.
Keywords are literally the key. They should be used for:
Pin titles
Descriptions
Board names
Profile bios
Think about what your audience is searching for, and build your content around that.
There are some great tools out there for finding effective keywords - like Pinterest Trends. You can also get good keyword information from suggested searches in the Pinterest search bar. Start by typing in one brand-related word, and see what Pinterest suggests. Use those!
For example, if you are in the beauty industry, here are some keywords Pinterest suggests 👇
4. Post New Pins Consistently
Consistency is one of the biggest drivers of growth for Pinterest in marketing. A lot of social media platforms fill home feeds with the latest posts, while Pinterest’s algorithm favors engagement. That means that your pins can show up in home feeds for months and even years.
We recommend:
Creating new pins regularly (not just repins)
Sticking to vertical images (they perform best)
Schedule content in advance
Focus on evergreen content that stays relevant over time (not just short-term trends)
🌟PRO TIP: Don’t just promote your brand, services, and products. Also, create and post things that bring value to your target audience! Like inspiration and ideas. This is a great way to gain trust and loyalty with your audience.
If you need help creating pins quickly, try using premium templates that are designed to perform well on Pinterest.
5. Optimize Your Pinterest Boards
Boards are meant to help organize pins, but they’re more than just organization. They also help your content get discovered and show users what your brand is all about. This goes back to SEO and visual branding.
Some great ways to optimize your boards are:
Using keyword-rich titles
Writing clear, searchable descriptions
Keeping each board focused on a specific niche
🌟PRO TIP: Aim for around 10 well-managed boards to start out, then add more later as you create more content. Just note that you don’t want to spread your pins too thin across too many boards.
Urban Outfitters does a great job at this 👇
6. Join Group Boards and Engage with the Pinterest Community
Pinterest is so unique because it combines a powerful search engine with an interested community. The best of both worlds.
Some of the best ways to connect are:
Joining relevant group boards
Replying to comments on pins
Engaging with other creators
One of our clients, The Schmidty Wife, does a great job at contributing to community boards, which has contributed to their overall business growth 👇
7. Use Pinterest Ads to Reach New Audiences
If you want to accelerate your results for Pinterest in marketing, ads are a great option. Disclaimer - they do cost a little bit of money, but can be so worth it.
With ads, you can:
Promote high-performing pins
Reach new audiences
Drive targeted traffic to your site
The key is to start with content that’s already working organically, then create an ad to take it up a notch. For more information on ads, Pinterest has a great article that answers all the important questions.
Why Pinterest Marketing Works
Pinterest marketing is one of the most effective ways to increase website traffic, improve brand visibility, and connect with people actively searching for products and services.
By creating a business account, optimizing your content for search, posting consistently, and engaging with the Pinterest community, you can build a sustainable source of traffic that continues delivering results long after you publish a pin. That’s huge!
Basically… it’s time to add Pinterest to your marketing strategy. With long-lasting content, powerful SEO, and a huge community, Pinterest will be your new best friend.
If you’re a business owner, this is your opportunity to get in front of people who are actively searching for what you offer and guide them directly to your brand.
Need Help Growing Your Business With Pinterest?
That’s what we’re here for.
From social strategy and on-brand content creation to high-performing paid ads and intentional community management, we grow your brand and business with Pinterest marketing so you can focus on what you do best.
If you’re ready to stop guessing and start growing, we’d love to work with you.
Frequently Asked Questions About Pinterest Marketing
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Yes. Pinterest is a visual search engine that helps businesses drive long-term website traffic, increase brand awareness, and generate leads. Unlike many social media platforms, Pinterest content can continue generating traffic months or even years after it is published.
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Most businesses should aim to publish fresh pins consistently throughout the week. Quality and consistency are generally more important than posting large quantities of content at once.
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Pinterest can support SEO by driving referral traffic to your website and helping your content get discovered by new audiences through search.
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Absolutely. Pinterest marketing is accessible to businesses of all sizes and can be especially effective for small businesses looking to increase visibility without a large advertising budget.
WRITTEN BY:
Hailey Johnston
Social Media Strategist
