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Behind the Lens: How Our Agency Created a Standout Branding Photoshoot
Take a step inside Scott Social’s creative process. Learn how to plan a standout branding photoshoot that truly captures your brand’s vibe.
16 Social Media Campaigns Examples You Should Steal
Steal these 16 social media campaigns examples. And find out why they actually worked in real life for brands you’ve heard of.
Why IG Engagement Pods Are a Failed Strategy
Find out what Instagram engagement pods (IG pods) are. And why they do more harm than good for your social media strategy.
Social Media Analytics Reports: What Should I Track?
This article breaks down social media analytics reports. Read more to learn the essential steps and four key metrics to follow.
5 Instagram Story Templates We Love Right Now
Instagram story templates hit different when you find the right ones. We’ve rounded up the top 5 Instagram story templates that have us obsessed.
TikTok Post Times: Best Times To Post on TikTok in 2025
Discover the best TikTok post times for 2025. And how they’re different from TikTok’s early days. With the perfect content, it’s TikTok magic!
How to Repost a Reel on Instagram: Step-by-Step Guide
Learn how to repost a Reel on Instagram, create a Reels strategy, and then sit back and watch your socials grow. It’s so easy!
Social Media Marketing vs Digital Marketing: Explained
Social media vs digital marketing. Let’s find out how this dynamic duo can boost your brand, from viral content to long-term strategy.
Instagram Algorithm 2026: Everything You Need To Know
Learn how the Instagram algorithm affects your reach and engagement. Here’s everything you need to know about the Instagram algorithm 2026.
SHARING IS CARING
Social Media Marketing Tips, Trends & StrategIES FOR BRANDS
The Scott Social blog is where we spill the tea on social media marketing. Algorithms change, trends pop up overnight, and suddenly everyone’s using the same sound on Instagram. It’s a lot (we know). Which is why brands need strategies that actually work in the real world.
This is where we talk about what’s working right now. As a social media marketing agency working with ecommerce and hospitality businesses every day, we’re constantly testing content strategy ideas, watching social media trends unfold, and figuring out what makes audiences stop scrolling.
Sometimes that means breaking down trending audio. Sometimes it means explaining a platform update so you don’t have to read the entire press release. And sometimes it means saying the quiet part out loud about what brands are doing wrong.
Our goal is simple: make social media feel less overwhelming and show you what actually works. So, if you’re trying to grow your audience, increase engagement, or turn followers into customers, you’re in the right place. Our resources are designed to give businesses clear direction and smart ways to show up on social media.